Genealogy Advertising Cooperative

Bringing together genealogists and advertisers.

Glossary of Terms

click leads: When a qualified person clicks on your advertisement to learn more about your product or service, this is called a click lead.
for-profit advertiser: An advertiser who is offering products or services in the expectation of making a profit.
impressions: Each time an advertisement is seen by a prospective (and, in this case, qualified) person is called an impression.
not-for-profit advertiser: An advertiser who is offering services with no expectation of making a profit.
qualified: In advertising, a person who is known to have an interest in the product or service being advertised is called a qualified lead. Ads in the Genealogy Advertising Cooperative are always displayed to qualified leads.